Thursday, December 4, 2008
Marketing Plan for SMB on shoe string budget (part 3)
Like I promised before, here is the link to the e-business workshop. The name dates it.... I am probably not going to have much time to write – we are redesigning our entire site. We are in the process of collecting material, examining everything to see if it fits our goals. Our tech people just finished re-doing a demo of our DrumWizard software and want us to offer it on the site. We are designing our brochures – our customers came back with some terrific ideas. We decided to open an on-line store. Our store is going to be very small. We are not trying to compete with the big on-line outfits. This store is mainly for our customers. There they can re order supplies, purchase additional printers and barcode scanners, upgrade their software, etc. So far, we did not need to spend any money, other than man hours (that was to be expected.) While the site is being re-designed, we will start calling on companies we think we could partner with. We will also see what we could do to add products to the store.