Marketing Plan for SMB on shoe string budget (part 4)

The website is coming along. We want to make it both informational and interactive. We want it to be useful; a place where potential customers can come to and get solid information. PR is the next big item on our list. It seems that anyone can purchase ads but that does not give a company the validity and endorsement as news media can give us. We found a neat list called the HARO. It is a clearing house type list of reporter’s inquiries. Most of them give full credit including company’s name and website – free publicity for us. It does not cost anything to subscribe. We need to look at trade publications and get their media kits to see if we could write anything that could be published.