I grew up around people who were all self-made business
owners. I always knew that I also wanted
to have my own business but was not sure what I was good at. I went to school
and worked for a while in Education, first teaching and then becoming a
principal of a small private school. Later, I switched fields, and started working
for a private ISP (Internet Service Provider). It was time to make a change when
I discovered that I was earning three times less than the men I was supervising.
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| My Dad - Danny Doron |
I looked to my Dad who started his own business working
alone, slowly building it up. His first shop was in an old metal building that
he rented. His paper work was inside a shoe box and he had one employee. As he
made money he invested it back in his business. The one small metal building,
turned into another until he was able to buy his land and build his own buildings employing over 60 workers. My
Dad was not afraid to work hard. As the business owner, he was the Secretary, Bookkeeper,
Sales Manager, Marketing Director, Chief Engineer, Foreman and Welder.
Inspired
by what I knew could be done, my husband and I set to start our own business.
The requirements were laid before me:
- Believe in yourself
- Work hard (very hard)
- Be persistent
- Do not be afraid to take on challenges
- No Job is too small
A business does not build itself alone. You need customers
and customers need good quality product with excellent service. My Dad would go
to work every weekends and work through the night many times so that he could
deliver to his customers a high quality product as promised when promised. If a
piece of equipment broke, he would fix it, getting his clothe dirty and his
hands black from machine grease.
When my husband and I started our business, I was prepared
to work hard, and give it all I had. Every penny we made went right back into
the business. We were not afraid to try new things. Our software company is
doing well. We developed our own framework on which we build our various
software applications. Although we work with large corporations, we also
created a host of applications to work for small business utilizing common
software – such as QuickBooks or Inventory systems.
The development of the software is directly tied to our
customers. We encourage our customers to give us feedback and listen very carefully
to their needs. As a result, we created software that is very powerful yet extremely
easy to use. We solved problems we never knew existed!
My Dad never taught me how to weld (although I wanted to
learn). Instead, he taught me to how to
succeed in business by applying myself, working hard and being persistent. Knowing what he achieved is inspiring me
every day.
